The Development Of Luxury Real Estate Centers On Hussain Sajwani And DAMAC Properties

The luxury real estate developer and sales expert, Hussain Sajwani has been at the heart of a changing way of conducting business in the 21st-century because of his innovative approach to funding, marketing, and sales. Initially, DAMAC Properties came to the attention of many of the world’s leading luxury real estate groups because of a marketing campaign offering a free luxury vehicle with every unit sold which led to a clamor to purchase a property from a company which only came into existence in 2002; in recent years, high-profile partnerships between his real estate brand and many luxury retailers have pushed Hussain Sajwani to the brink of global luxury real estate domination.


When he entered the real estate markets in 2002, Hussain Sajwani was determined to avoid the mistakes made by many of his rivals who would spread funding between different developments and look to create as many projects as possible without funding them completely before starting construction. The Hussain Sajwani family has developed its own approach to luxury real estate development which sees Sajwani himself refuse to break ground on any project until all the necessary funding is in place and separate escrow accounts are established for every building being created.


In 2008, the DAMAC owner began to see the downturn in the real estate markets taking effect and found his approach to business protected his company from the problems of many of his competitors. The innovation which served the real estate developer so well during the 2008 financial crisis continues as he is now developing new ways of attracting clients to his units being constructed across the planet.


Although DAMAC Properties does not limit its work to the United Arab Emirates where its reputation was made, Husain Sajwani does feel this is one of the most important areas of the business to maintain and develop. The Reva Residence located close to the Dubai Canal will be a rival to the AKYON Nine Elms development Hussain Sajwani has already begun in London with impressive partners including Versace.


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