Most Chief Executive Offers think they are the best choice for CEO; however many are not. Richard Liu is a Chief Executive Officer who knows what he is doing and knows how to make things happens for his company. He is the founder of JD.com and has led the company to do amazing things. In 1998 Richard Liu started Jingdong in Bejing. This was a storefront company that distributed magneto-optical products. They had over twelve chain stores by 2003 and was making over nine million yearly. When Liu saw how great the company was doing, he decided to launch the online version in 2004. The JD.com company actually sources the product directly from the supplier. By doing this they are able to verify the authenticity of the products. Their customers hone in on the fact that everything can be verified. This has caused their sells to increase each year without fail.