Norman Pattiz and His Career in Broadcasting

Norman Pattiz is the founder and Executive Chairman of PodcastOne; the leading advertiser supported Podcast network. Podcast network airs more than 340 hours of original programs weekly. Norman who has more than 40 years’ experience in radio syndication founded PodcastOne in 2012 to satisfy the audio-on-demand industry. PodcastOne boasts of brands like Heather Dubrow, Dr.Drew, Adam Carolla, Penn Jillette and Nicole Polizzi.

 

In 2016, Edison Research conducted three research separately for PodcastOne to test the effectiveness of the network’s advertising. The studies included five major brands in the country across five service and product groups. The products involved in the survey were a lawn & garden product, grocery, automobiles, financial services products and dining restaurants. Surveys were done before carrying out the advertisements, and after six weeks of the campaign, another post study was conducted using the same online survey approach. On February 9, 2017, Pattiz and Tom Webster, the Vice President of Strategy for Edison Research announced the results of the brand lift research. The studies revealed a high growth in product perception, awareness, and inclination to purchase. The studies showed that the campaigns led to the rise of unaided awareness by 37% for an automobile aftermarket product, by 24% for a lawn & garden merchandise and by 47% for a particular financial services product. Additionally, the percentage of listeners who considered a particular grocery rose from 7% in the pre-study to over 60% in the post study. The studies also found out that there was growth in awareness of a particular campaign message for a casual dining restaurant by 76%, and by 60% for an automobile aftermarket merchandise.

 

Norman is also the founder of Westwood One, the largest provider of sports, traffic, sports, news, and entertainment programming in the American Broadcasting industry. He is also the founder of Courtside Entertainment Group which began operations in 2010. Norman was a member of the Broadcasting Board of Governors of the USA on appointment by President Clinton in 2000 and reappointment for the same by President Bush in 2002. His success on the board included the founding of America’s Arabic language television and radio services for the 22 countries of Middle East. He also launched broadcasting in Farsi language which serves over forty million Iran listeners in a week. The Library of American Broadcasting presented Norman with the Giants of Broadcasting Award in 2009, and he was inaugurated into the National Hall of Fame in the same year. Additionally, Pattiz serves in the Pacific Council on International Relations and Council of Foreign Relations.

 

Follow Norman Pattiz on twitter.